Just got back from a very short trip to Las Vegas for a trade show for the target company I’m invested in. The SHOT show is the biggest show of it’s kind in the world for the firearms industry.

Lots of very interesting things to see and by far the coolest two people I met…


Most booths just had the normal set up but this booth paid these two ‘actors’ to get dressed up so attendees could get their pictures taken.

Very fun and drove a lot of extra attention to their booth.

Now what did Iron Man have to do with what they sell?

Absolutely nothing!

Sometimes you don’t even need a direct relation to use an attention getting technique like this for you or your business.

Sometimes thinking outside the box can make a big difference in GETTING ATTENTION which is a KEY GOAL to any successful marketing campaign.


Go Where They Are 

One of the most interesting marketing concepts is to be where your prospects are already hanging out.

Everyone that you want to work with already on Twitter?

Guess where you should be.

Every ideal prospect of yours already on Facebook?

Might want to try marketing there.

But one thing I saw in Vegas is advertising at an entirely new level.

Now, at one of the hotels in Vegas, you can’t get away from advertising even when you’re in the bathroom.

This is actually a television that is sitting on the top of a sink!


I thought I had seen advertising everywhere, but this was a new one.

A good question to ask… and try to get specific…

Where are your customers and how can you best reach them?




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