Just received an email from a very well known
marketing software company.

And it looked a little like this…

Notice anything wrong?

Sure, businss isn’t spulled write.

What do you make of this?

Should they have fired the person sending the email?

Should this never happen?

Do they have no attention to detail?

I can tell you I’ve met a LOT of business owners who
fall into this perfectionist trap.

And what ends up happening?

Most of the time, not much.

I know one guy (not naming names) who only sends out
1 boring email newsletter a quarter.

No personality, no fun, and everything is spelled purfectly.

And he wonders why it doesn’t generate leads!

With that in mind, here is your…

What project are you waiting to be ‘perfect’ before
you launch it?

It’s not just the early bird who gets the worm, it’s the bird
that gets out there and just does SOMETHING.

I’d much rather see regular emails with the occasional
spelling error…

instead of the perfect email that is never sent.

I’d rather see a landing page put up & traffic sent…

instead of the perfect ‘marketing funnel’ never launched.

Oh my…

How many times I’ve heard something to the effect of…

“Yep, I have a book but it’s not done yet.”

“My website isn’t live yet – it’s coming soon.”

“I didn’t do that yet but I’m ‘researching’ what to do.”

All are excuses.

Remember this great quote…

So don’t wait until it’s perfect. Just DO IT!

Need help getting going?

Watch this quick video from Shia!

On the way home yesterday, I stopped by Casa Guadalajara
in Old Town.

Why?

They have one of my birthday girl’s favorite foods of all time.

Fresh, homemade FLOUR tortillas.

So, I picked up a few for her as a birthday dinner surprise.

They look something like this…

Here’s what’s cool…

At the restaurant, they make the entire process an experience.

In fact… they’ve made it a Signature menu item.

Not only are they VERY tasty, but the place where they
make them is also very unique.

Here’s what the ‘Tortilleria’ looks like…

And it’s front and center in the entire restaurant.

Right when you walk in the front door!

Another restaurant down the street, Cafe Coyote,
actually has theirs on the sidewalk so you can
order tortillas as you are walking by!

So, my fun question for you…

Do you have a Signature product or service
that YOU are known for?

As an entrepreneur & business owner, having something
uniquely yours is extremely powerful.

And it can be something that is a PROCESS as well as a
product or service.

For example, my Triple-Double Blueprint process…

If you need a process like this done, contact Get Clear Marketing as one of our amazing members is fantastic at pulling a process like this out of your head and into an easy to understand format like this.

  *  They allow you to be more clear & easy to read in your writing
  *  Help your reader skim more quickly
  *  Deliver benefits in a clear way
  *  And can deliver a 1-2 punch of TWO different benefits in one bullet…
allowing you to be more persuasive

I’ve read and written so many bullets but there’s one guy in
particular who really helped me understand how to do them right.

The Gary Halbert Letter was a very famous marketing expert’s
membership group.

When he passed many years ago, he asked his kids to put the
entire resource online and available for free for anyone to access.

What a gift to all of us!

In any case, Gary did one of the best little tutorials on writing
bullets I’ve ever seen – if you click on the image below it will
take you right to it – print this off today, it’s that valuable!

The best part is learning to write more effectively and persuasively is
a skill that virtually anyone can get better at with practice.

But, like anything, it’s a perishable skill to make sure to write more often and take advantage of the power of the bullet!

Question for you…

Are You Becoming a Better Copywriter & Communicator?

As an entrepreneur & business owner, being able to write persuasively
is one of the absolute best skills you could possibly spend your time on.

One other quote that Gary had which is a favorite of mine is at the
bottom of this newsletter which summarizes this perfectly.

Another Big Idea…

I have heard is two entrepreneurs talking about Chatbots.

This was such a valuable discussion!

If you haven’t heard yet, Chatbots are essentially auto-responders that
you use inside of Facebook Messenger.

Many consider them the “next big communication channel”.

So my wife and I took my oldest (now 14) up to Sacramento
for the State Championships of the Academic Decathalon.

It was a great, great showing.

We ended up getting 5th place overall (against some heavy
competition from LA & OC).

In my daughter’s specialty, the Super Quiz, we tied the LA
school for first place.

So, officially, we are the co-State Champions for the
Super Quiz! 

Yep, that’s the big trophy below…

Congrats to all of the participants who worked
so hard.

We never realized how smart some middle schoolers
were until this event!

Coming Home…

We drove up but flew home on Southwest Airlines
late Saturday night to get back for a volleyball tournament
on Sunday. 

If you haven’t flown at night in a while, it can be so beautiful!

After about 20 pictures, we finally got one to show up
as we were coming in to San Diego…

So many marketing lessons from this trip!

One that comes to mind is from Southwest Airlines.

Why are they the only ‘always profitable’ airline?

The mantra is…

‘Keep it simple’

For example…

1. Only one type of aircraft (Boeing 737’s)

2. Point to point routing vs. hub & spoke type models
means simpler routes

3. Simple pricing – no ‘bag fees’, ‘food fees’,
no ‘first class’, simple & easy

4. Everyone is on the same team – pilots also help
clean the plane, saving time & money

Question for you…

Is there something in YOUR business
that needs simplifying?

If a consultant were to come in…

Would they recommend you continue offering everything
that you do today?

Odds are, nope.

They would recommend simplifying what you’re doing.

And to focus on what’s working the best.

Keep it simple and profit more!

Now I have a 14 year-old daughter!

Couldn’t be happier with how well my girls are doing and we had a great birthday celebration last week!

Here she is blowing out the candles on her cake…

We got the cake from a great company called Nothing Bundt Cakes.

They specialize in…

Well, Bundt cakes.

And they are growing like crazy.

The best part is their cakes truly taste amazing & look fantastic!

But a quick heads up… 

They are quite expensive.

Our cake was about $33!

And…

Worth every penny!

The quality is incredible and you get a lot for your money.

By the way, my daughter’s favorite gift this year?

Getting her braces off! (which just happened today 🙂

Question for you…

Are you offering something that is amazing and expensive?

If not, you should seriously consider it!

Customers are always willing to pay for quality.

Case in point…

Here’s an email I just got today for an exotic car trip next month…

Anyone else want to go?!

Remember there are many ways to get to $1,000,000 in revenue.

Sell $1 of goods or services to 1,000,000 people.

Or go higher priced and sell a LOT less.

For this program at $7500, they only need 133 people to go and they have grossed $1 million.

Only 133 clients!

Maybe you should be charging more?