by Get Clear Marketing Support | Mar 22, 2017 | Weekly Marketing Message
Some fun pics from a trip out to the desert this week.
Last call for Friday.
A new podcast to check out.
And a favorite quote of the week!
Let’s do this thing…
MARKETING TIP
Prizes Matter
Over the weekend we attended the BNP Pariba tennis tournament in Indian Wells.
If you’ve never been to a professional tournament like this, it is a site to behold.
A huge stadium with 1000’s of cheering fans who get completely silent during each point.
Definitely one of the most civilized sporting events I’ve ever attended.
Here’s the view from our seats…
What was so amazing was how great of a turnout they get at this event.
A big reason is because they offer more than $10 million in prize money!
Say what you want, there are a LOT of people motivated by things like, well, CASH!
For You…
Is there any way you can offer prizes for your business?
Or maybe some sort of drawing to get people excited and engaged?
Many of our members have done some amazing prize giveaways.
It’s amazing what people will do for a gift card or a t-shirt! Or even giving away your product.
A friend of mine uses giveaways in his surfboard company and it works *really* well – he gets a ton of new leads every time he does the promotion!
KEY RESOURCE
There are many different systems that can help manage this but I’ve heard good things about www.Woobox.com – check it out if you want to run a contest for your business.
We also checked out the Casa Del Zorro in Borrego Springs and went to see the wildflowers.
Apparently, it’s the most beautiful and dense in 20 years with all of the rain.
Here’s my lovely wife (with a shade umbrella) in a sea of yellow and white…
And my favorite flowers were these bright ones lighting up these cactus…
PODCAST RESOURCE
I’ve been a guest host on the fantastic Habits2Goals podcast for this season.
If you’re looking for a way to get your habits and goals aligned… along with having some fun…
Then you need to check us out!
https://itunes.apple.com/us/podcast/habits-2-goals-habit-factor-podcast-martin-grunburg/id953300407?mt=2
Please give us a review after listening!
QUOTE OF THE WEEK
by Get Clear Marketing Support | Mar 3, 2017 | Weekly Marketing Message
How true it is that good things come to those who wait!
So with that, let’s dig in for this week…
Sometimes taking the ‘opposite’ approach is the best way to stand out in your business.
Let’s keep with the “HOT DOG” theme for a minute here…
Everyone thinks you should be polite, treat the customer nicely, and remember that ‘the customer is always right’… right?
At the Weiner’s Circle hot dog stand in Chicago, it’s actually exactly the opposite!
Here’s how it works when you’re there…
You place your order and give the cashier a little attitude.
Then, sit back and watch them hurl insults and abuse right back at you.
“Their comebacks are vile, crude, shocking, and if you’re a customer stumbling in from a nearby bar at 2 a.m., uproariously entertaining. That’s what makes The Wiener’s Circle stand out from the scores of good-natured but forgettable corner grills in our city.”
Now think about this for a second…
People actually SEEK THIS PLACE OUT to get insulted by the staff!
But instead of being offended, customers love it and take it as a badge of honor
Remind you of any ‘soup nazi’s’ (made famous from Seinfeld)?
No Soup For Lisa!
MARKETING TIPS
Be The Contrarian
This strategy of taking the opposite tack from what everyone else does works well.
Below you can see how this is used in a telephone answering service – the very introduction on the page says that…
“You won’t you won’t find photos of pretty girls with headsets, subjective promises of ‘we care more,’ or flashy marketing. Instead, this site exactly reflects our bold, no-nonsense business objective: to provide the statistically highest quality telephone answering service in the United States.”
Here is their very ‘plain Jane’ looking website…
The cool thing about Centratel?
They have over 10,000 customers and are incredibly successful!
How can you do something similar?
It’s actually quite simple.
Look at what everyone else is doing and do the EXACT OPPOSITE.
In fact, this works in all sorts of things.
Because if you do what everyone else does (what the average person does) then you can expect what?
Always amazes me when people want extraordinary results with average work.
It doesn’t work that way!
Give extraordinary effort and then expect extraordinary results.
Another one of my favorite examples of this in action is Enterprise Rent A Car.
Every time that I rent from them, I’m reminded of how they did the opposite of what everyone else did.
1. No airport locations but instead near auto repair shops & insurance adjuster offices.
2. They will come to you!
Think about this for yourself and see what you can come up with that is the opposite of what your competition is doing.
Going against the grain is a big secret of many successful companies!
FUNNY FOR THE WEEK
All of us business owners can say this!
Are you joining us each Monday morning at 8am to kick-off your week?
Our 25-30 minute Weekly Action Power Call is the ideal thing to get your week started on the right foot.
Guaranteed to help you have a MUCH more productive week!
QUOTE OF THE WEEK
by Get Clear Marketing Support | Feb 9, 2017 | Weekly Marketing Message
One of my clients shared the best story about the motivation we have for GAIN vs. FEAR of loss.
Jill Addison, owner of FA Client Machine (whiteboard videos for financial advisors) was talking about the new rule in California where you have to ‘purchase’ grocery bags for 10 cents each.
Or… you can bring your own.
So, did you know that in the past you could actually get a 5 cent REBATE when you brought in your own bag.
But…
Very few actually did because it was a gain (savings) of 5 cents.
But, as soon as they start charging 10 cents…
WAAMMMMOOOO!!
NOW all of a sudden…
Everyone is up and arms and storing bags in the trunk of their car!
Fascinating…
The pain of loss is almost always a greater motivator than the possibility of gain.
HOLIDAY POWER
Leverage Valentine’s Day
So… whether you’re single or have been married for years, Valentine’s Day has become a VERY big holiday.
It is a $20 BILLION dollar day of love – and buying something for your pets counts as well!
Here are the gifts most in demand…
Is there something you can work into your sales over the next week… even just including something on this list as a fun “bonus” can be enough to push someone over the edge to a purchase.
FUNNY FOR THE WEEK
Yep, people really do this…
QUOTE OF THE WEEK
Still to this day, Disney is using some of the thoughts and ideas from Walt.
And remember Walt passed away in 1966!
by Get Clear Marketing Support | Feb 7, 2017 | Weekly Marketing Message
We finally made it through January!
In all seriousness, I think this was the worst January in years for me!
Usually one who prides himself on being positive, I was sick for 1/2 of the month, and had two different trips while not feeling well which is always hard.
BUT…
I did do a DRY January with no alcohol.
Maybe that was the problem?
Hang on, I gotta get a drink…
Let’s just say that I’m glad January is over and done.
Bring on February and the month of love!
MARKETING TIP
Evergreen Assets
We chatted briefly about this fantastically powerful concept last week.
The idea is to have some tool or marketing process that actually works over an extended time period.
One of my favorites is on the site of client and friend, Amy Barnhart…
This will show you her video sales letter or VSL.
Just a fancy way of saying a video designed to elicit a purchase – much like an informercial online.
While she has made some tweaks, changes and edits, it has fundamentally remained very much the same as it has been for several years.
And has brought in more than 7 figures in sales!
This is a prime example of an evergreen marketing asset for her business.
The best part is that is goes to work, 24/7/365 without needing to take time off or a break.
Do you have any of these for yourself?
Can you create any evergreen marketing assets?
2 MONTHS
One of the things we do in our 8 Week Business Growth Master Class is help you create Evergreen Marketing Assets.
We go through the Triple Double Blueprint in detail during this 2 month Master Class…
My promise to you…
If you want to make more progress in your business in the next 8 weeks than in the previous year, then you need to join us.
Email back to get the details!
INFINITE OPTIONS
Something to think hard about is all of the OPTIONS that your prospects have today.
There are literally 1000’s of channels of TV, Netflix, Podcasts, Magazines, Twitter Feeds, etc, etc.
It is HARD to get the attention of your ideal prospects.
And, once you do, often times people are bored so quickly that they don’t say engaged.
Marketing has changed.
Now you need to educate AND entertain your prospects.
And you sure as heck better not commit marketing sin #1…
Being BORING.
This is truly one of the worst things that you can do in your marketing.
And really in your business.
How can you keep your clients and prospects engaged?
Make it FUN to hear about you.
Share something personal about you, or your team, or your team’s dog.
Make yourself HUMAN and APPROACHABLE.
Everyone expects a good product & service (and make sure to over-deliver here) but when it comes to keeping people’s attention, try to do something of interest to keep ’em engaged.
QUOTE OF THE DAY
I hope you have a very successful day.
by Get Clear Marketing Support | Feb 7, 2017 | Weekly Marketing Message
Seriously, why can’t people in SoCal drive in the rain?
It’s not hard people, just slow down a bit and put down the cell phone.
Remember the old hydroplaning video they showed in driver’s ed?
I went thru driver’s ed in the 80’s and they were still showing this same video from the 60’s.
(in marketing-speak, we could call this an evergreen asset!)
Do you have any ‘evergreen’ assets in your business?
They are those things that work well for you… year-end and year-out.
Well, it’s worth trying to get some of those for you and your business.
We’ll discuss that more next week!
And regarding the rain?
Don’t worry, it probably won’t rain for another 12 months!
MARKETING TIP
You Can Change It
Today I want to share a story about one of our members, Kathleen Schmitt (also known as ‘Kat’).
She competed in and won our Marketing Contest last week.
And did so against two other stellar presentations by the dynamic podcasting duo of Matt Wolfe & Joe Fier and Dr. Ben Ramos with his brand-new (and already successful) chiropractic business.
All of the contestants won a free infrared sauna treatment from Eco Chateau (highly recommended if you haven’t been there before) and a copy of our guest speaker’s book, The Habit Factor (also excellent!).
Kat of course won a trophy and a $100 prize but all 4 of them did an amazing job.
Now…
The best tip Kat gave was buried in one of her slides.
It was super powerful!
And I want to share it with you…
Now, seriously, who does she think she is?
Claiming that she is a world renowned anything?
And doubling her fees?
Ludicrous!
Who would think of doing such a thing??
Yet…
That’s exactly the best thing that she could have done!
Without ‘approval’ from anyone else, any government entity, or any organization…
She made two very key mindset shifts.
She completely changed the “what” she is doing in her business…
Shifting & changing her title & positioning…
From Graphic Designer
to
World Renowned Designer and Artist
And…
She took her fees and did a big, fat, 2x to them.
The best part?
She’s already seeing great results from these shifts and is already attracting some big, international clients!
Kudos to Kat!
It all began with stepping out of her comfort zone a little bit and trusting the process.
Hopefully this inspires you to maybe do the same for yourself!
By the way…
The recording will be live in the membership website later today where you can listen to all 3 of the contest speakers from last week – it is DEFINITELY worth watching these if you didn’t see them live! (or even if you did to watch them again!)
8 WEEKS
If you’re inspired by Kat, then you too might want to go through the 8 Week Business Growth Master Class coming up.
Kat just finished going through it and it’s something that helped her dramatically grow in her business.
We’ll be going through the Triple Double Blueprint in detail during this 2 month Master Class…
My promise to you…
If you want to make more progress in your business in the next 8 weeks than in the previous year, then you need to join us.
Email back to get the details.
DOG DAYS
Wait a second here…
We clean up his poop.
We feed him.
We rub his belly.
We hold him every day.
Who exactly is the boss here??
Skylar, the world’s luckiest dog with another hard afternoon at the office.
Skylar the dog is sporting the new ‘bed-head’ look, a very cool January fashion statement…
QUOTE OF THE DAY
Ever seen How Beer Saved The World?
Watch it and you’ll understand this quote even more!
Yours In Success,
Henry J. Evans
Founder, Get Clear Marketing, Inc.
